Thursday, February 23, 2017

How To Use Online Marketing to Boost Your Acting Career!

How To Use Online Marketing to Boost Your Acting Career!The days of treating your budding acting career as a hobby is over. It’s time to start thinking on a professional level to get to the next level. So the key is to not limit your success by missing out on some of the most simple steps.  You need to do more than show up for auditions and mingling at events here and there. People need to be able to get to know who you are and what you can do. So how will they know you’re doing it?
Stop just hoping for the best and get yourself into action. Use these easy marketing and networking tips to help turn your hobby into a career.

GET ONLINE. You only need a simple website to host your bio. This is a place where people can go to see your headshots, what you’ve done  and the projects you are working on. Before you get started, grab a pen and paper and figure out the following:

  1. Know who you are; your strength and personal brand.  People need to know, for the most part, who they are going to get. Focus on your strengths and see that they are communicated on your page.  Are you bold and confident?  Are you kind and determined? Ask yourself what that means to you. What three colors best represent you? What scheme; busy or simple? Let these things show through in your layout and graphics.
  2. Keep it simple.  Your site only has to be a single page, if that’s what you want and it gets the job done.
  3. Keep your photos classy and with high resolution.  People want to feel that they are working with a professional.
  4. For the body text.   Tell a short bio emphasizing what your skills and passions are.  People are interested in your story, but more interested in what you can do.   This is a good place to put one more, different head shot.   If you create videos or audio samples, feel free to include these on the page as well, if there is room.

PROMOTE YOURSELF:  Be smart and use every opportunity you can. For example, You never know who's going to see your email, so make sure you use that free tool by having a great email signature.  Tell people a one-liner about your passions and skills.  Include links to your facebook, instagram, twitter or whatever social media is useful to find. link? On top of that, there’s social media. It’s important to have a certain social media accounts to connect with people and show them what you’re up to.  Feature pictures of you on set. Show glimpses of the fun you’re apart of, being in line at an audition, or getting makeup done. Announce bookings and call backs. Get people excited about your work and adventure. As they see your progress, that circle of people will expand and more and more people will be aware of your skill.

Stop limiting yourself and take things to the next level. You are talented and have chosen performance as a career. At The New York Acting School we want to see you succeed.  Please call us and let us know how we can help you achieve your dreams!

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