Secrets to Setting Up a Fully Optimized Profile on LinkedInThis series of blog posts are going to provide you with the absolute best way to create a Linkedin marketing engine for your acting business. It will take TIME. It requires some WORK. But by the time you complete this exercise, you will almost certainly have a social media platform that will actually be getting you auditions and jobs with only minor maintenance.
Before You Start Adding Connections to Linkedin
|How to Set up a Linked in Profile|
Create a Fantastic, Action Producing Profile for LinkedinWrite your title, summary, and experience sections as discriptives that are likely to make folks want to do business with you. Use my profile as a template. I could just say "marketing consultant." But instead I have "Marketing Consultant Helping Small Businesses Increase Sales and Profits Across the USA." If I was an actor I might say Experienced Lead Male Actor and Dancer in Film Noted for No Nonsense Approach.
Next, write your summary. Fill up the page. Write the summary in the first person. Don't be dry. Make it compelling with plenty of passion and personality. Provide some interesting examples of your work, or of how you have helped others. Here is mine:
Give me the ball and let me run. Whether you want to grow your legal practice, your nail shop, or your acting career, I have done it before, probably several times, and can help you do it again. Besides pure marketing, I have helped several of my clients to turn around their business from near bankruptcy or -0- profits to being viable and very profitable.
SpecialtiesIn a similar way for your experience, do not merely create something that looks like a resume' in this section. You can put your resume' in the experience section. Even then, in the experience section consider something like I have done on mine. Note, even the title of my position is designed to generate an image beyond my simple job title of marketing consultant.
I use a combination of analytical skills and creativity to find the smartest, least expensive way to success of products, people, and businesses.
Outside the box Marketing Strategist for Small Businesses Online and Off
Randy Kirk & Associates
2008 – Present (4 years) Greater Los Angeles Area
I have spent the last three decades researching, writing eight books and countless magazine and online articles about, and helping small businesses to grow through marketing. But in addition to pontificating, I have also created and managed over 30 businesses. Over the past four years I have turned my attention to working one-on-one with company owners to help them maximize their business opportunity through marketing.
Marketing, in my opinion, includes goal setting, strategies, tactics, and logistics. All need to be addressed to be successful. We are most effective with bicycle dealers and other retailers, lawyers, manufacturers, importers, and personal services companies. We especially like owners who understand the importance of online marketing, but know they can't keep up. We are unique in that while over 60% of our effort for the average client is online, close to 40% could be trade shows, print, mailing, or bus bench ads.
Check us out online on Amazon or Google, then give me a call. I answer my phone. No long term commitments. Affordable.Continue this process with your previous acting jobs of note, giving the details of how you made a difference in each case. Then add your education, awards, and other information about you. Make sure to add as many tags in the "skills and expertise" area as possible. This is how folks will find you when using Link in's search bar.
You can add as many as three websites, and that includes blogs. And you can add applications which will provide you with all kinds of additional possibilities. When you have really filled out the profile very completely, move on to adding your first 100 connections. We'll cover that in the next post on Monday. If you'd like to be notified of the next post and other informative posts like this, follow this blog.
If you haven't connected with actor, producer, and founder of the Acting School for Film and Television, Mark Stolzenberg, do that now at www.linkedin.com/in/filmproducer1/