If you’re wanting to turn your hobby acting into one that brings you big bucks and dreams come true, you’re going to have to think like a money maker. No, you don’t have to sell your soul or toss your values (you should never do that), but you do need to understand some basic ins and outs of the industry.
If you want red carpet success, you need to learn how to be known, get your name out there and develop a solid reputation. Don’t limit your success by missing out on these simple steps.
It’s time to stop simply hoping for the best and get yourself into action. Use these easy marketing and networking tips to help turn your hobby into a career.
Start off Pro.
Even if it’s just one page, make a website. And buy your own domain name. Nobody takes an “ xyz.wordpress.com ” site very seriously. It says you don’t take your future seriously. Try to get your own name if possible. If not, get something along the lines of yournameacting or yournameinfilm dot com. This is not only professional, but allows you to build off of it in the future if you choose to do so. Use it and think of this as your bio with a headshot online. This is a place where people can go to see your headshots, what you’ve done and the projects you are working on.
But before creating your site, grab a pen and paper and determine the following information.
- Know who you are; your strength and persona. People need to know, for the most part, who they are going to get. Focus on your strengths and see that they are communicated on your page. Are you bold and confident? Are you kind and determined? Ask yourself what that means to you. What three colors best represent you? What scheme; busy or simple? Let these things show through in your layout and graphics.
- Keep it simple. Your site only has to be a single page, if that’s what you want and it gets the job done.
- Keep your photos classy and with high resolution. People want to feel that they are working with a professional.
- For the body text. Tell a short bio emphasizing what your skills and passions are. People are interested in your story, but more interested in what you can do. This is a good place to put one more, different head shot. If you create videos or audio samples, feel free to include these on the page as well, if there is room.
Marketing on Social Media
It’s important to have a certain social media accounts to connect with people and show them what you’re up to. Feature pictures of you on set. Show glimpses of the fun you’re apart of, being in line at an audition, or getting makeup done. Announce bookings and callbacks. Get people excited about your work and adventure. As they see your progress, that circle of people will expand and more and more people will be aware of your skill.
Join facebook groups of different guilds and cities with people in production. Greet them, tell them your story and engage with their journey too. This builds respect.
Email Signature
You never know who's going to see your email, so make sure you use that free tool by having a great email signature. Tell people a one-liner about your passions and skills. Include links to your facebook, instagram, twitter or whatever social media is useful to find. ...website link?
Every industry or career has to be looked at like a business if you ever want to make money. At The New York Acting School we want to facilitate your success. Please call us and let us know how we can help you achieve your dreams!
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