The minute you decide to turn your acting from hobby into career, you need to start thinking of your days and actions as work and business. Don’t limit your success by missing out on some of the most simple steps. Aside from showing up for auditions and mingling at events here and there, how else do people get to know who you are and what you can do? People need to know you are out there! How are they going to know, especially if you aren’t at the level on getting on the credits yet?
Stop simply hoping for the best and get yourself into action. Use these easy marketing and networking tips to help turn your hobby into a career.
Create a Website.
Think of this as your bio online. This is a place where people can go to see your headshots, what you’ve done and the projects you are working on.
Before creating your site, grab a pen and paper and determine the following information.
- Know who you are; your strength and personal brand. People need to know, for the most part, who they are going to get. Focus on your strengths and see that they are communicated on your page. Are you bold and confident? Are you kind and determined? Ask yourself what that means to you. What three colors best represent you? What scheme; busy or simple? Let these things show through in your layout and graphics.
- Keep it simple. Your site only has to be a single page, if that’s what you want and it gets the job done.
- Keep your photos classy and with high resolution. People want to feel that they are working with a professional.
- For the body text. Tell a short bio emphasizing what your skills and passions are. People are interested in your story, but more interested in what you can do. This is a good place to put one more, different head shot. If you create videos or audio samples, feel free to include these on the page as well, if there is room.
It’s important to have a certain social media accounts to connect with people and show them what you’re up to. Feature pictures of you on set. Show glimpses of the fun you’re apart of, being in line at an audition, or getting makeup done. Announce bookings and call backs. Get people excited about your work and adventure. As they see your progress, that circle of people will expand and more and more people will be aware of your skill.
You never know who's going to see your email, so make sure you use that free tool by having a great email signature. Tell people a one-liner about your passions and skills. Include links to your facebook, instagram, twitter or whatever social media is useful to find. ...website link?
You are talented and have chosen performance as a career. It's still a business and you should be performing your best online as well. At The New York Acting School we want to see you succeed. Please call us and let us know how we can help you achieve your dreams!