Creating an Online Presence Should be Easy for an Actor
Are you any good in front of a camera? I'm assuming you believe that you are, or you wouldn't be reading this piece. If you are truly able to create great work for the camera, why would you not have a body of outstanding work on YouTube for anyone to see. I will go out on a limb with this prediction. In five years, no casting director or agent will bother to audition anyone who doesn't have an online portfolio of live acting on video.
We are not there yet, but one must ask why creating and sending a reel on a CD is better than sending the interested party to a YouTube Channel. In fact, through the proper use of the YouTube Channel, you can create a clear cut directory of your various capabilities far more effectively than you can through a reel.
Step 1. If you currently have excellent media on yourself that can be converted to YouTube, this is the easiest and least expensive step. Almost any media can be converted. You may need to do a bit of research on Google to find the best way to convert each type.
Step 2. Create outstanding new content. You spent $1000 on your head shot. It won't cost you anywhere close to that to create 20, or even 50, 2 minute vignettes on video. The camera is no longer the issue. Even your iPhone will do a perfectly wonderful job. But you can certainly bring in a decent professional videographer for $300 an hour or less. If you prepare well, you should be able to produce at least 15 - 20 pieces in an hour. Two hours might cost less than $500.
You are going to want numerous characters and looks for these shots. Have clothing changes, wigs, etc., ready for quick changes of look. As with head shots however, you don't want the look to make you unrecognizable.
Step 3. Have a friendly "director" at this video session. If you don't know someone competent, spend another $100 - $200 to hire a professional.
Step 4. Video editing is quite easy. You may be able to edit these pieces yourself. If not, since we commonly have problems knowing how to edit our own work, find a friend or hire an editor to trim these out.
Step 5. Go through all the media you already had, and the new content. Upload any quality piece to YouTube. The more the better. You have not done 80% of the work, but the last 20% may be the most important. If you have a great product, but no one ever sees it, no body can "buy" it. The rest of the story is about how to get your video's seen by those who matter. We will cover that in the next post, which will be up on Wednesday, June 26, 2013. See you then.
In the meantime, you can become more effective in front of the camera by taking classes at the Acting School for Film and Television in NYC. You can learn more about our current class schedule by visiting our website. http://actingclassforfilm.com/